Newspaper industry is looking for a new way to get revenue. Google wants to be a part of newspaper industry’s future; Google ‘wants to save newspapers’ with a micropayment engine.
“Micropayments are just part of Google’s overall plan to help newspapers make money from online content. Google’s proposal — its “vision of a premium content ecosystem” — include five key features that combine the Google’s e-commerce, search, and advertising platforms:
* Single sign-on capability for users to access content and manage subscriptions
* Ability for publishers to combine subscriptions from different titles together for one price
* Ability for publishers to create multiple payment options and easily include/exclude content behind a paywall
* Multiple tiers of access to search including 1) snippets only with “subscription” label, 2) access to preview pages and 3) “first click free” access
* Advertising systems that offer highly relevant ads for users, such as interest-based advertising
” (Search Engine Land)
Google doesn’t believe that micropayments will catch widely for buying online content.
“We envision the typical scenario to be where a user pays a monthly fee for access to a wide-ranging package of premium content.” (” (Search Engine Land)
