Dell and Intel – Digital Media Brands of the Year

No surprises in 2009. Dell and Intel were jointly named the digital brand of the year 2009. “The campaign involved a microsite to support Swarm and maintained a heavy social media focus, integrating the use of Twitter, mobile and rich media to engage audiences. Bloggers were also given special previews to drive buzz. Swarm used [...]

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Age and the Digital Age

Companies aren’t spending enough on digital business because managers are too old to adopt digital issues. Sir Martin Sorrell said that heads are too resistant despite the rapid increase in digital media consumption. “They tend to be resistant to change and want to spend the last three to four years of their careers travelling around [...]

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