Social Media Saturation Point?

Some of us have been waiting for “comeback” of unsocial media or anti-social media movement since last year. Some say that social media is now both over-hyped and hot opportunity. Many tries, many mistakes, few success stories. Criticism of social media has been growing. Dean Whitbread created Unsocialmedia.com: “Unsocial Media will reward you by making [...]

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Ikea’s Great Facebook Campaign

Ikea’s Facebook campaign was a hit – I need a new Ikea sofa, Swedes begged on Facebook. Ikea’s campaign promoted the opening of a new store using Facebook photo tagging. “Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new [...]

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